Ryan Kavanaugh possesses a deep passion for animals and their welfare and has rescued a number of dogs, including his Siberian husky, Freedom. When he rescued Freedom, the dog was scheduled for euthanasia and he had to fight the shelter to allow the adoption to occur.
Over the years, Ryan Kavanaugh has saved a number of dogs from euthanasia, serving as a foster until a forever home could be found. He learned that many dogs are put to sleep because shelters do not have enough food or enough money to purchase additional food.
After learning this shocking fact, Ryan Kavanaugh teamed with Rocky Kanaka to establish DOG for DOG, a premium pet food producer that has a strong dedication to philanthropy. For each bag of food purchased from the company, another bag of food is donated to a shelter in need.
In its first year of operation, DOG for DOG donated 250,000 pounds of food to shelters and is working toward a goal of donating 1 million pounds each year. Individuals passionate about animal welfare have an important role to play in reaching this goal by getting the word out about the organization.
How Individuals Can Further the DOG for DOG Mission
People who want to help dogs in shelters can contribute to the DOG for DOG mission in a number of ways. Perhaps the most obvious way is by purchasing the natural and nutritious food and treats sold by the company. For each bag that an individual purchases, an equal amount is donated to a shelter to help dogs facing euthanasia. Individuals can purchase the food online at DOGforDOG.com or at a store near them, if they prefer.
If individuals do not have dogs of their own to purchase food for, they can still help by getting the word out about DOG for DOG. Social networks like Twitter, Facebook, and Google+ are excellent tools for reaching many people at once, and the company has prepared statements for each of these sites (available on its website) so that people can simply copy and paste to share the message. People can make these posts even more meaningful by tagging their friends with dogs or adding a personal message about why the company’s mission is so important.
Of course, not everyone is connected on social media. To share the message further, individuals may want to consider making a post on their blogs, if they have them. Again, DOG for DOG has a prepared statement that individuals can copy and paste, but it is always helpful to add in a personal message about how the charity impacts dogs at risk of euthanasia. People may also want to consider sending an email to people who would be interested in purchasing the company’s food or getting involved with its mission in other ways.
Finally, animal lovers can further the company’s mission by enrolling in the free DOG for DOG e-newsletter. The newsletter has features about the shelters that partner with the company as well as the new products that are offered by the food and treat line. People can learn about the impact that the company has had and keep abreast of developments to continue to support the goals of the organization. Individuals receive a 10-percent-off coupon for the company’s products when they sign up for the free newsletter.
Getting Involved with Local Shelters
Beyond furthering the DOG for DOG mission, individuals can also adopt the mission for themselves and get involved with local rescues that need support. Individuals should contact rescues around them to ask about volunteer opportunities and needed donations. However, virtually every shelter can benefit from regularly-used items like dog food. Also, individuals can also use their unique skills to benefit area shelters. Below are some suggestions about how individuals can give back and help animals in need:
Serve as a foster parent.
The best way to relieve stress on local shelters is to take in an animal and care for it until a forever home is found. Fostering is a big responsibility but a great way to ensure the safety of an animal.
Take dogs to school.
Dogs are more likely to get adopted if they have basic training, including the ability to sit, stay, and walk on a leash. Individuals can volunteer to train shelter dogs or take them to obedience classes.
Make the shelter more searchable.
Shelters need to have a high degree of visibility if individuals are going to find them and adopt an animal. People with social media or other skills can help publicize the facility.
Launch a fundraiser.
Organize people at work, school, church, or another organization to raise money for the shelter. Individuals may also want to collect donations, but they should ask the shelter exactly what is needed.
Spend time with the animals.
Many organizations need people to come in and play with the animals. While this may not sound important, it is critical to socialize the animals by introducing them to as many new people as possible.